Icasa is a fast growing ICT solution provider, mainly active in the petroleum and healthcare sector.
As often in a situation of expansive growth, the initial corporate image did not match the actual situation anymore.
Liswood & Tache was asked to give its view on a future proof brand architecture and to suggest a brand building strategy.
This lead to a new focus on ICASA as a master brand (dropping the Group appendix) under which all activities, services and products are presented as solution platforms for customers.
An elegantly redesigned logo, together with a new brand identity gives the company a fresh new, contemporary look and feel. Ready to employ.