GE Measurement & Control is the exclusive provider of Agfa’s renowned STRUCTURIX industrial X-ray films.
For 70 years now, STRUCTURIX has been synonymous with quality, a product that established its global reputation in the highly demanding field of non-destructive testing. STRUCTURIX film systems ensure consistent results, picture after picture, every time.
GE Measurement & Control asked Liswood & Tache to assist them with the development of a contemporary "present" to celebrate this 70th anniversary.
That resulted in a digital film exposure calculator mobile app - a quick and easy tool to calculate exposure times for GE STRUCTURIX Films, both for Isotopes and X-Ray. Inspectors can now calculate the exposure time for their project in just a couple of seconds. On a device they always have at hand: their smartphone.
Next to that, Liswood & Tache created the overall theme for the „festive year campaign” and applied it to a wide variety of communication means, ranging from on- and offline invitations to a dedicated website, neatly integrated in the GE Measurement & Control website.